We are Direct People.

We make the most of people's needs and technology for your business.

Our experience

We are the longest running innovation agency in the Czech Republic. We help companies around the world to stay on top of their game.

products and solutions
0 +

launched to the market​

years on the market
0 +

the first innovation agency in the Czech Republic – founded in 2010

clients
0 +

from many different industries

countries
0 +

CEE, MENA, UK and USA

Direct People
0 +

experts on innovation, AI, research, UX and marketing

What we do

We help you innovate. Whether it is by designing and launching profitable products, exploring new markets, reaching new customers or accelerating growth.

Ideas &
design

sipka_01
1-3 months

Discovering opportunities and sketching solutions that can help your business grow with people’s needs as a priority.

Products &
services

sipka_02
3-6 months

Testing attractivity, feasibility and viability of your ideas. Designing, building and launching new products, services and solutions.

Scaling
business

sipka_02
1-10 years

Growing the products to achieve expected business results before integrating them in your business as usual.

Why to work with us

Experts on demand​

We provide an unmatched pool of know-how and experience that transfers directly to your team. 

Delivery. Not just advice

We deliver ready to use solutions that capitalize on the latest technology and AI.

Global reach​​

We can take your business anywhere. Together with Finshape we are in CEE, MENA, UK and USA.

How we do it

We have years of experience with projects for the world’s leading companies. These are the principles
that help us do the trick.

Customer needs first

We gain a complex understanding of your customers’ needs and motivations to develop solutions that fit perfectly to the market.

Strategy

Understanding the reality of your company helps us shape the vision and strategy to ensure maximum utility and tangible results.

Technology
& AI

Our in-house technical and AI teams enable us to effectively use the latest technology and AI whenever it makes sense.

Joint teams

From day one, we work as one team to combine our expertise and pass on our know-how to your team.

Reliable methodology

We have an unparalleled store of working know-how in methods such as Human-Centered Design, Design Thinking, Lean Stack and Agility.

Shared risk

We create long-term partnerships where effort, risk and reward are shared, ensuring that our team is fully invested in your success.

Our clients

Are you interested in what we do?