Innovation starts not with an idea, but with the search for an idea

Problem: a long commute to work shortens your life and has a negative impact on your sex life.

Solution: innovative application Work Around the Corner with half a million users. In a unique interview, the partners of Direct People – Michal Kalousek and Ondřej Moravec – discussed what innovation is, where it begins, how to target a number of ideas at a single opportunity, and how to bring it to life.